Michael East Portfolio

Company: Africa Roto Compounds

Industry: Plastics Manufacturing

Position: Director & Brand Manager

Location: Durban, KZN, South Africa

Period: Jan 2021 – Jan 2024 (3 Years)

- Intro -

Joining a team with over 20 years experience in the plastics industry (IPC – Innovative PVC Compounds), we identified a relatively untapped market opportunity for an alternative plastics material in roto compounding. I was appointed as company Director of their new division ARC – Africa Roto Compounds. Within two years we had established a good footing in the local & international market with a reputable product standard whilst navigating through the Covid-19 protocols and subsequent economic challenges.

 

- Roles & Responsibilities -

Operational Instalment

General Management

Product Formulation & Prototyping

Sales & Marketing

The making of..