Michael East Portfolio

M.East ARC Directors Portrait

I’m a strategist at heart so it may not come as a surprise to you when I say that I believe that there is a reason behind everything. The world is a systemic representation of the systems that coincide within it. Hard work and efficiency are the foundation of my branding philosophy; two instruments I pride myself on and dedicate to my employer. I look forward to the challenge!

- My Expertise -

Brand Building & Brand Management

I’ve had the privilege of studying and completing my higher education (BBA) Bachelor of Business Administration Degree of Brand Building and Management at Vega School of Brand Leadership, a tertiary educational brand of the (IIE) Independent Institute of Education in Durban South Africa from 2011 – 2013.

Strategic Business Development

Business Administration

Business Strategy Development

Operational Management

Systems Analysis

Product Development

Project Management

Marketing Communications

Digital Media Management

Brand Strategy Development

Copy Writing

Content Creation

Graphic Design

Social Media Management

Copy Writing

Web Design & Analytics

My Clients

My clients are to me – an extension of my own business, and thus, they mean everything to me. Here are just some of the clients I have the pleasure of including in my business framework:

- Portfolio -

Latest Projects Completed

I’ve had the privilege to explore differentiated markets and their relative brand experiences, gaining incredible insight whilst fueling my desire to implement unconventional and disruptive marketing strategies. Here are some the of latest projects I’ve worked on:

Joining a team with over 20 years experience in the plastics industry (IPC – Innovative PVC Compounds), we identified a relatively untapped market opportunity for an alternative plastics material in roto compounding.  I was appointed as company Director of their new division ARC – Africa Roto Compounds, whereby my role would comprise of operational instalment & general management, product formulation and prototyping, as well as sales & marketing.

In June 2016 I joined the Eastmans team playing a pivotal role in the company’s new chapter overseeing the transition from a small family run grocery outlet into a R80m mega retail complex. I was appointed Brand Communications & Service Department Manager as well as the Centers’ General Manager.

My work here started as Brand Communications & Social Media Manager for Samuels’ Corporate Social Responsibility project, the ‘Mudita Initiative,’ under Samuels Siza Foundation.

 

My role was to develop & execute the communications strategy for this project from inception

 

and later was requested to do the same for the parent company in Samuels Service Centre.

Op-2.png
MEOnline Patience Stevens Portrait
Lynn Cairns Portrait-1
A Great eye for detail
Gets things done
Provided key solutions
A valuable asset
Op-5.png
Testimonials

“.. the man that gets things done ”

Patience Stevens
CEO Tswelopele Productions & Cordova TV

“.. no doubt, a valuable asset to the team"

Garth Slater
Director Eastmans SuperSpar

“.. provided key solutions to our industry ”

Lyn Cairns
Retail Operations Manager SPAR KZN, South Africa