Michael East Portfolio

Portfolio

I’ve had the privilege to explore differentiated markets and their relative brand experiences, gaining incredible insight whilst fueling my desire to implement unconventional and disruptive marketing strategies. In my career so far I have implemented across industries such as:

Automotive

Broadcast Media

Environmental

FMCG - Fast Moving Consumer Goods

Manufacturing

Retail

Working across these industries has given me incredible insight. To view more about my experience in these industries, please see below:

ARC - Africa Roto Compounds

Date: Jan 2021 - Current
Position:
Director & General Manager
Location: Durban, South Africa
Joining a team with over 20 years experience in the plastics industry (IPC - Innovative PVC Compounds), we identified a relatively untapped market opportunity for an alternative plastics material in roto compounding.  I was appointed as company Director of their new division ARC - Africa Roto Compounds, whereby my role would comprise of operational instalment & general management, product formulation and prototyping, as well as sales & marketing.
Website: www.arcompounds.co.za

Eastmans SuperSpar

Date: Jan 2016 - Jan 2021
Position:
Brand Communications & General Manager
Location: Durban, South Africa
I joined the Eastmans team playing a pivotal role in the company's new chapter overseeing the transition from a small family run grocery outlet into a R80m mega retail complex. Here I was appointed Brand Communications & Service Department Manager as well as the Centers' General Manager.
Website: www.eastmanspar.co.za

Tswelopele Productions/Cardova TV

Date: Jan 2025 - Jan 2016
Position:
Executive Assistant
Location: Cape Town, South Africa
Acting as the main link between the Director and their media broadcasting company which produced country favourite Lifestyle TV shows such as Top Billing and Expresso Show, amongst others, on South Africa’s national broadcast channel (SABC-3) South African Broadcasting Corporation, Channel 3.
Website: www.cardova.tv