Michael East Portfolio

Company: Eastmans SuperSpar

Industry: Retail – Food Grocer

Position: Brand Communications & General Manager

Location: Durban, KZN, South Africa

Period: Jun 2016 – Jan 2021 (4 Years)

- Intro -

Joining a team with over 20 years experience in the plastics industry (IPC – Innovative PVC Compounds), we identified a relatively untapped market opportunity for an alternative plastics material in roto compounding. I was appointed as company Director of their new division ARC – Africa Roto Compounds. Within two years we had established a good footing in the local & international market with a reputable product standard whilst navigating through the Covid-19 protocols and subsequent economic challenges.

 

- Roles & Responsibilities -

General Management

Brand Communications

Supplier Networking

Product Acquisition & Database Management

Merchandising & Store Layout

Sales Analysis

Team & Staff Management

The making of..

Eastmans SuperSpar Relaunch Video 2017